关系营销,又称为顾问式营销,指企业在赢利的基础上,建立、维持和促进与顾客和其他伙伴之间的关系,以实现参与各方的目标,从而形成一种兼顾各方利益的长期关系。关系营销把营销活动看成是一个企业与消费者、供应商、分销商、竞争者、政府机构及其他公众发生互动作用的过程,正确处理企业与这些组织及个人的关系是企业营销的核心,是企业经营成败的关键。 Relationship marketing, also known as consultative marketing, refers to the establishment, maintenance and promotion of relationships with customers and other partners on the basis of profitability in order to achieve the goals of all parties involved so as to create a balanced Long-term relationship. Relationship marketing considers marketing activities as an interaction process between enterprises and consumers, suppliers, distributors, competitors, government agencies and other public. Correctly handling the relationship between enterprises and these organizations and individuals is the core of enterprise marketing. Is the key to business success.