武汉长期以来都以一个旅游过境地的身份存在,近年来随着旅游业的不断发展,武汉在人流量和旅游收入增长上初步具有目的地的特征,但同刚还存在着一定的不足,卞要体现在旅游形象塑造模糊、旅游营销力度不强、旅游服务体系弱化以及区域合作松散等方面。针对这些不足,本文提出以文化为核心的旅游形象重塑,以新型媒体为依托的旅游营销方法,以旅游集散地为主题的旅游服务体系重构以及以知名旅游区为带动的区域合作。 Wuhan has long existed as a tourist transit destination. With the continuous development of tourism in recent years, Wuhan initially possesses the destination characteristics in the growth of human traffic and tourism revenue, but there are still some shortcomings in the past. For example, To be reflected in the fuzzy image of tourism, tourism marketing is not strong, weakening the tourism service system and loose regional cooperation. In response to these deficiencies, this paper proposes the reconstruction of tourism image with culture as the core, the tourism marketing method based on new media, the reconstruction of tourism service system with tourism distribution center as the theme and the regional cooperation driven by well-known tourist areas.