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随着全球一体化进程的加快和知识经济的发展,创意产业在全球蓬勃兴起。中国的创意产业在发展过程中遇到了很多问题,这些问题的总结和分析能带给另外一个行业以启示,文章从创意产业在发展中遇到的问题分析国内标识制造业的发展方向和发展途径,指出标识制造业应以创新性思维开阔市场,以创意为核心,走产业化发展之路。
With the acceleration of the process of global integration and the development of the knowledge economy, the creative industries are booming globally. China’s creative industries have encountered many problems in the development process. The summarization and analysis of these issues can bring enlightenment to another industry. The article analyzes the development direction and development approaches of the domestic identification manufacturing industry from the problems encountered in the development of the creative industries , Pointed out that the mark manufacturing industry should open the market with innovative thinking, take creativity as the core and take the road of industrialization development.