BTV北京卫视频道以“首善媒体,大美品质”为发展定位,始终坚持对社会主义主流价值观的深度诠释,以高度的文化自觉和媒体责任,打造具有文化引领力和全国影响力的媒体平台。BTV北京卫视覆盖31个省会城市及直辖市,100%地级市和95%以上的县级市,覆盖可接收人口已突破9.8亿。2013年,凭借周末综艺栏目、大型季播栏目的发力突破,以及周间版面的创新升级,北京卫视全国收视排名提升显著,稳居省级卫视前列。2013年,北京 BTV Beijing TV channel to “the first good media, the United States quality ” for the development of positioning, always adhere to the socialist mainstream values ​​of interpretation, with a high degree of cultural awareness and media responsibilities, to create a culture of leadership and national influence Media platform. BTV Beijing TV covers 31 provincial capitals and municipalities, 100% prefecture-level cities and over 95% of county-level cities, covering a population of over 980 million. In 2013, with the weekend variety section, the breakthrough of large-scale quartercast columns, and the update and update of the weekly layout, Beijing Satellite TV ranked the top of the country in terms of ratings. 2013, Beijing