青岛市是我国实施名牌战略较早、较成功的城市,也是名牌企业最集中的城市之一。本文选择青岛五家名牌企业(一般竞争性领域)进行综合分析,总结了企业成功的经验:优秀的领导班子,成功的战略管理,出色的产品经营和资本运营,扎实的管理,领先的枝术,优质的产品和服务,有凝聚力的文化。在此基础上进一步揭示企业获得持续发展的关键和“新国企”成功的体制因素:企业通过整合其资源,营造了企业竞争能力(特别是核心能力),创造了企业在同行业中的持续竞争优势。“名牌国企”在体制和机制上与一般国企有天壤之别,与市场经济所要求的竞争主体基本接近,所以在一般竞争性领域较好地实现了与市场经济的结合。 Qingdao is one of the earliest and more successful cities in implementing brand name strategy in China. It is also one of the cities where the brand-name enterprises are most concentrated. This article selects five brand-name enterprises in Qingdao (general competitive field) to conduct a comprehensive analysis and summarizes the successful experience of the enterprise: excellent leadership, successful strategic management, excellent product management and capital operation, solid management and leading technology , Quality products and services, a cohesive culture. On this basis, we will further reveal the key to sustainable development of enterprises and the successful institutional factors of “new state-owned enterprises”. By integrating their resources, enterprises create the competitiveness of enterprises (especially the core competence) and create lasting competition among enterprises Advantage. The “famous brand state-owned enterprises” differ greatly from the general state-owned enterprises in the system and mechanism and are basically close to those required by the market economy. Therefore, they are well integrated with the market economy in the general competitive field.