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企业战略管理,这个话题已经热了很长一段时间,重新拾起仍觉得很有意义,尤其是有了将企业战略管理的方法论,运用在个人职业发展的战略管理上这一新的视角。企业战略管理首先是战略环境分析,包括外部环境分析、行业竞争结构分析,以及竞争者分析等。外部环境分析常用的工具有PEST(政治、经济、社会、技术)分析和SWOT(强项、弱项、机会、威胁)分析:行业竞争结构分析通常基于波特提出的竞争的五
Enterprise strategy management, this topic has been hot for a long time, picked up still find it very meaningful, especially with the strategic approach to business management, personal career development in the strategic management of this new perspective. Enterprise strategic management is the first strategic environment analysis, including the external environment analysis, industry competition structure analysis, and competitor analysis. Tools commonly used in external environment analysis include PEST (political, economic, social, technical) analysis and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis: Industry competition structure analysis is usually based on the five competitions proposed by Porter