基于UNESCO媒介与信息素养评估框架,设计测量量表并针对大学生进行实证调研,采用多因素方差分析与最优尺度回归考察影响媒介素养的因素。结果表明,数字阅读时间等变量对大学生媒介素养及信息评估能力有显著的正向影响。这启示我们可以通过科学引导大学生数字阅读实践活动来提高其媒介素养水平。 Based on the UNESCO media and information literacy assessment framework, a measurement scale was designed and empirically investigated for college students. Multivariate analysis of variance (ANOVA) and optimal scaling regression were used to examine the factors affecting media literacy. The results show that variables such as reading time have a significant positive effect on college students’ media literacy and information evaluation. This suggests that we can enhance the level of media literacy through science-led digital reading practice for college students.