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随着社会经济的发展和人民生活水平的提高,人们对体育新闻和信息的需求日益增强。悉尼奥运期间,虽然全球220个国家和地区的近39亿观众收看了奥运会,创下了新的奥运会记录;而奥运官方网站的点击率据 IBM 全球网络统计,竟高达97亿次,点击遍布全球的专业和综合网站的人更是难以计数。可见,体育网络媒体是人们获取体育信息的重要渠道。如何进一步办好体育网络媒体,吸引更多网民的眼球,我们认为,可以从传播内容和服务、表观形式、传输手段、人才素质诸方面入手,不断增强体育网络媒体的科技合量。
With the development of society and economy and the improvement of living standards of the people, the demand for sports news and information is increasing day by day. During the Olympic Games in Sydney, nearly 3.9 billion viewers in 220 countries and regions watched the Olympic Games and set a new record for the Olympic Games. According to the statistics of the IBM Global Network, the click-through rates of official websites of the Olympic Games have reached as high as 9.7 billion times, Professionals and people who integrate websites are even harder to count. Visible, sports online media is an important channel for people to obtain sports information. How to further improve the sports online media and attract more attention of netizens, we think it is possible to start from the aspects of content and service dissemination, apparent forms, means of transmission and quality of talents so as to continuously increase the amount of science and technology of sports online media.