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汉字元素作为历史文化悠久的文字,始终坚持以人为本的思想理念,得到了广泛传承和运用。平面招贴设计作为社会文化中的重要组成部分具有一定的价值作用,运用汉字元素能够创造出独具特色的平面招贴设计作品,使得汉字元素一直传承发展下去。随着时代的改革和发展,在平面招贴设计过程中需要融入更多的汉字元素,创新研究新型平面设计方案,能够真正体现出中国艺术的设计风格,在平面招标设计过程中设计人员要明确汉字元素的价值方向,将平面招贴设计理念与汉字文化有效结合,有利于凸显时代的发展气息。本文对汉字元素在平面招贴设计中的思想创意和应用价值进行了详细论述。
Chinese characters as a long history and culture of the text, always adhere to the people-oriented ideological concepts, has been widely inherited and applied. Placard design as a social and cultural component of an important part of the value of the use of Chinese characters can create a unique placard design works, making the elements have been inherited and developed. With the reform and development of the times, it is necessary to incorporate more elements of Chinese characters in the design of graphic poster design, to study and innovate the new graphic design scheme, and to truly reflect the design style of Chinese art. In the process of graphic design of graphic bidding, designers should clarify the Chinese characters Elements of the value of the direction of the design concept of the placard and the effective integration of Chinese culture will help highlight the development of the atmosphere. This article discusses in detail the ideological creativity and application value of Chinese characters in the design of graphic poster.