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2013年以来,江西省宁都县邮政局的校园报刊发行工作收获颇丰。截至上半年,该局已实现校园报刊流转额26万元,同比增长16%。其中,在6月份开展的“校园报刊发展突击月”活动中,宁都局共收订《会保护自己的红袋鼠》幼儿安全教育读本1610套,创造了该局单月单品种教辅类报刊收订量的新纪录。“校园报刊产品众多,而且营销工作涉及地方教育部门、学校、家长等层面。在营销资源有限的情况下,县级邮政企业要想做大校园报刊市场,就必须抓住业务的关键节点做文章。”宁都局副局长郭振信道出了该局发展校园报刊业务的诀窍。
Since 2013, Ningdu County Post Office of Jiangxi Province has made a substantial contribution in the circulation of newspapers and periodicals. As of the first half of this year, the bureau has achieved a circulation of 260,000 yuan for newspapers and periodicals on campus, an increase of 16% over the same period of last year. Among them, 1610 sets of reading books for preschool children’s safety education “will protect their red kangaroos” were booked by the Ningdu Bureau in the “Month of Promulgation of Campus Newspapers and Periodicals” launched in June, which created a single-month single-product supplement to the council A new record of newspaper subscriptions. “There are many campus newspaper products, and marketing involves local education departments, schools, parents, etc. In the case of marketing resources is limited, the county-level postal enterprises in order to expand campus newspaper market, we must seize the business of the key nodes do Article. ”Deputy director of Ningdu Guo Zhen letter out of the council to develop the campus newspaper business know-how.