当前,企业文化建设普遍存在着“上头热、中间温、下边冷”的不接地气的现象。分析其原因,笔者以为,解决文化落地问题的基本途径主要有如下几条:一、正确面对市场经济思维下的利益冲突问题,发挥好价值观导向作用企业作为经济组织,不可避免地要以实现利润最大化为最根本的追求目标,在讲究公平竞争、投入产出、效益回报的市场经济中,企业员工的思维模式占主导地位的是关心自身的利益问题。而有 At present, there is a common phenomenon in the construction of corporate culture that “the heat in the head, the temperature in the middle and the temperature in the lower part are cold”. Analysis of the reasons, I believe that the basic ways to solve cultural issues are mainly the following: First, the correct face of market economy thinking under the conflict of interests, give play to the role of value-oriented enterprises as an economic organization, it is inevitable to achieve Profit maximization is the most fundamental goal of pursuit. In a market economy that emphasizes fair competition, input-output, and profit-return, the employees’ thinking mode is dominated by their concern for their own interests. And there