销售是出版物实现价值的最终环节,也即精神产品转化为物质利润的最终环节,这一环节的重要是不言而喻的,怎样做好营销这篇文章呢?现提出几点建议: 一、建立营销研究部。营销还要“研究”,似乎小题大作,事实上决非如此。几十年来出版社的销售方法主要过程是:向新华书店批发——批发+自办发行——批发对象增加民营书店。其间 Sales is the final part of the realization of the value of the publication, that is, the spiritual product into the final link of material profits, the importance of this link is self-evident, how to do this article marketing it? Now make a few suggestions: a , Set up marketing research department. Marketing also “research”, it seems a trivial, in fact is by no means the case. Decades of publishing methods for the main sales process is: to the Xinhua Bookstore wholesale - wholesale + self-issued - Wholesale objects to increase private bookstores. In the meantime