每个公司都希望能充分发挥员工的能力,逐步提高产品在当地市场的销售额,这时整合营销渠道就是最直接有效的方式。为了更具体形象地说明问题,我们以TT食品有限公司(以下简称TT公司)武汉分公司作为一个典型案例,结合整合营销渠道的理论来进行分析。 TT公司为中外合资企业,是国内著名的食品企业之一。它所拥有的TT品牌,已受到中国消费者的广泛信任和青睐。该公司的营销网络 Each company hopes to give full play to the staff’s ability to gradually increase the sales of products in the local market, then integrated marketing channels is the most direct and effective way. To illustrate the problem in a more specific way, we use TT Food Co., Ltd. (hereinafter referred to as TT Company) Wuhan Branch as a typical case, combined with the theory of integrated marketing channels to analyze. TT company for Sino-foreign joint ventures, is one of the famous food companies. It owns the TT brand, has been widely trusted by Chinese consumers and favor. The company’s marketing network