与国内其它企业以“单纯房地产开发为进程,并实现投资的增值”不同,瑞安集团房地产开发的前期往往从文化切入,通过挖掘、传承与创新城市文化内涵,达到提升城市价值与项目底蕴的目的,并由此带动后期商业项目开发,获得溢价能力。 Different from other domestic enterprises in the “pure real estate development process and realize the added value of investment ”, the real estate development of the Ryan Group often cut from the culture in the early stage and achieved the promotion of urban value and project heritage through excavation, inheritance and innovation of urban cultural connotation The purpose, and thus promote the development of post-commercial projects, access to premium capacity.