(1)产品合作。它是指在同一市场上推出组合型的产品搭档,最为普遍的是产品之间的功能组合或品牌组合。现阶段,更适合大部分中小企业采用的是通过圈子内部的品牌合作,提高品牌集中度。(2)分销合作。主要有渠道建设合作、实体流通合作、顾客服务合作几部分。中小企业借助此种合作方式对于强化渠道管理,降低配送和流通成本都大有好处,能够将利益更多投入在产品开发和服务建设上,从而更好的获得顾客认可。 (1) product cooperation. It refers to the introduction of a combined product partner in the same market, most commonly the functional combination or brand combination between products. At this stage, more suitable for most SMEs is the use of intra-circle brand cooperation, improve brand concentration. (2) distribution cooperation. The main channel construction cooperation, physical circulation and cooperation, customer service cooperation in several parts. SMEs with such cooperation means to strengthen channel management, reduce distribution and circulation costs are greatly beneficial to the interests of more investment in product development and service construction, so as to better access to customer recognition.