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广告语言已成为各个学科的研究对象。本文通过研究各种词类的词汇分布密度来讨论英文报刊广告词类分布密度模式，并以英文词汇密度为指数对中英文报刊广告进行了对比研究。
Advertising language has become the subject of various disciplines. This paper discusses the distribution patterns of English newspaper ad types by studying the lexical distribution density of various parts of speech, and conducts a comparative study of Chinese and English newspapers and periodicals advertisements by using English vocabulary density as an index.