经过十几年的发展,我国的几十个省级卫星频道在节目制作、营销理念和品牌塑造等方面上都有了突飞猛进的发展。随着国内电视媒介竞争的加剧和媒介市场环境的逐渐成熟——由卖方市场逐渐向买方市场转变——各级电视台尤其是省级卫视之间的竞争呈现出了白热化的状态。到目前为止省级卫视的发展主要有三种趋势:一种是以湖 After more than a decade of development, dozens of provincial-level satellite channels in China have made rapid development in program production, marketing concepts and brand building. With the domestic television media competition intensifying and the media market environment gradually maturing - from the seller’s market to the buyer’s market, the competition between TV stations at all levels, especially at the provincial level, has shown a white-hot situation. So far the development of provincial satellite TV there are three main trends: one is the lake