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产品创新是武陵山片区少数民族特色村寨旅游创新发展的核心。近年,武陵山片区在良好的政策扶持背景下,依托自身资源优势,大力发展少数民族特色村寨旅游。而特色村寨旅游产品存在的同质化趋势,体验性旅游产品匮乏,产品单一档次低,没有品牌意识等问题阻碍了武陵山片区少数民族特色村寨旅游进一步发展。文章分析武陵山片区少数民族特色村寨旅游产品现状、存在的问题,最终提出开发核心产品打造品牌,创新开发多元体验原真性旅游产品以及深度开发原有产品,完善辅助配套产品等旅游产品创新策略。
Product innovation is the core of the tourism innovation and development of ethnic minority villages in Wuling Mountain Area. In recent years, under the background of sound policy support, Wuling Mountain Area relies on its own resources and vigorously develops tourism for ethnic minority villages with ethnic minorities. However, the homogenization trend of tourism products in characteristic villages, the lack of experiential tourism products, the low grade of single products and the lack of brand awareness have hindered the further development of ethnic minority villages in Wuling Mountain. This article analyzes the status quo and existing problems of tourism products of ethnic minority villages in Wuling Mountain area, and finally puts forward the innovation strategies of developing tourism products such as developing core products, building brands, innovating and developing multiple authentic tourism products, developing original products in depth, and aiding auxiliary products.