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Traditional Industrial Design has been an important aspect in the New Product Development process within the last decades. User centered design is a growing research field for product innovation which needs support from both design knowledge and research methodologies. Both TID and UCD focus on user’s perspective when doing multi-disciplinary work. They take care of style, usability, and balancing the users need and reality. The skills from TID help design expression and realization to communicate efficiently with other participants by informative images and real prototypes. The methods from UCD help the idea generation and opportunity discoveries by facilitating workshops and conducting interview with participants. TID and UCD represent different perspectives of the subjective and the objective respectively.
Traditional Industrial Design has been an important aspect in the New Product Development process within the last decades. User centered design is a growing research field for product innovation which needs support from both design knowledge and research methodologies. Both TID and UCD focus on user’s perspective when They take care of style, usability, and balancing the users need and reality. The skills from TID help design expression and realization to communicate efficiently with other participants by informative images and real prototypes. The methods from UCD help the idea generation and opportunity discoveries by Facilitation workshops and conducting interviews with participants. TID and UCD represent different perspectives of the subjective and the objective respectively.