广告是视觉传达艺术,它需要与诉众者沟通,因此,POP广告的设计需要设计者掌握文学、社会学、市场学、广告学、美术等相关学科,使用恰当的手段及表现形式准确地将商品信息传达到每个消费者心中,让消费者指名购买某种商品并得到某种精神享受。 Advertising is the art of visual communication. It needs to communicate with the appealing parties. Therefore, the design of POP advertising requires the designer to master relevant disciplines such as literature, sociology, marketing, advertising, and fine arts, and use appropriate means and expressions accurately. Commodity information is conveyed to each consumer’s mind, allowing consumers to purchase a certain product and get some kind of spiritual enjoyment.