微电影的产业价值目前十分诱人,但是由于制作、盈利模式、还有推广,产业链还十分模糊,道路不明确,所以会产生很多问题,微电影的发展也容易误入歧途。本文就已经暴露的问题入手,研究微电影发展的现状及存在的问题,并根据问题提出相应对策。 The industrial value of microfilm is very attractive at present. However, due to its mode of production and profitability as well as promotion, the industrial chain is still very vague and the road is not clear. Therefore, many problems will arise and the development of microfilm will easily go astray. This article starts with the problems that have been exposed, studies the current situation and existing problems in the development of microfilm, and puts forward corresponding countermeasures according to the problems.