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2008年,新华日报报业集团将新华日报和南京晨报的两报广告实现品牌、人才、版面和市场资源的整合经营,尝试整体营销传播,经过一年来的实践,两报广告经营水平与业绩初显“在互异中求互补,在互补谋互赢”的良性发展格局。
In 2008, Xinhua Daily Newspaper Group will Xinhua Daily and Nanjing Morning Post two newspaper ads to achieve brand, talent, layout and market resources, integrated management, try the overall marketing communications, after a year of practice, the two reported the level of advertising and performance early Significantly developing the healthy development pattern of “seeking mutual complementarity in mutual differences, seeking win-win cooperation in mutual complementarity”.