古希腊哲人赫拉克利特曾宣称,“唯有变化是永恒”。在《长尾理论》作者克里斯.安德森这位站在世界商业模式最前沿的时代巨擘眼里,“免费”就是这样的一种商业模式,它所代表的正是数字化网络时代的商业未来。正如作者所说,“互联网上无穷大的货架空间使得‘长尾’式多样化的产品销售成为可能……要想得到海量的货架空间只有一个途径,那就是把货架空间 The ancient Greek philosopher Heraclitus once declared that ”only change is eternal.“ In the eyes of the Time Warrior author Chris Anderson, who is at the forefront of the world business model, ”free“ is one such business model that represents the business of the digital age future. As the author puts it, ”Infinite shelf space on the Internet makes it possible to sell long-tailed diversified products ... There’s only one way to get a massive shelf space, which is to move shelf space