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运用文献资料法和系统分析法,分析了我国高校体育产业的现状以及社会体育产业的发展前景,探讨了高校体育产业的发展方向及目标。
By means of literature review and system analysis, this paper analyzes the status quo of college sports industry in our country and the prospects for the development of social sports industry, and explores the development direction and goals of college sports industry.