最近,日本交通公社(JTB)在东京“首都圈”市场上制定了新的营销策略。针对日本经济不景气、旅游市场削价竞争日趋激烈的现状,JTB本着与其保数量,不如求效益;与其顾一时,不如争长久的原则,决定将重点转移到老客户身上。以往,JTB主要围绕低价位旅游产品做文章,对旅游批发商和旅游者大批量销售。今后,他们将逐步建立顾客管理型体制,将市场客源进一步集中到中老 Recently, JTB established a new marketing strategy in the Tokyo metropolitan area. In view of the current economic downturn in Japan, tourism market price competition increasingly fierce status quo, JTB in line with its security volume, better for efficiency; and Gu Guichi, do not fight for a long time, decided to focus on the old customers. In the past, JTB mainly focused on low-cost travel products to make an issue, large-scale sales of travel wholesalers and tourists. In the future, they will gradually establish a customer-managed system to further concentrate market sources to Middle-aged