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这是一个20多年的老品牌,创新求变,奋起一跃,3年实现11倍增长的奇迹。成长瓶颈飞雕电器始创于1987年,一度是中国开关插座业的骄傲,是消费者心目中值得信赖的本土品牌。但到了21世纪,一方面,由于罗格朗、西门子等国际大品牌的进入,竞争压力不断加大;另一方面,企业把重心放到房地产、酒店等领域,主业飞雕电器已经多年徘徊不前。2010年,飞雕掌门人徐益忠决定把重心转回飞雕电器。此时的飞雕电器面临众多难题:
This is an old brand of more than 20 years. It is a miracle that innovation is changing, rising rapidly and achieving 11 times growth in three years. Growth bottleneck Flying Eagle Electric was founded in 1987, was once the pride of China’s switch socket industry, the consumer trust in the eyes of the local brands. However, in the 21st century, on the one hand, due to the entry of international brands such as Legrand and Siemens, the pressure of competition has been constantly increasing. On the other hand, enterprises have shifted their focus to real estate and hotels. Not before. In 2010, Xu Yi-zhong, head of flying carving, decided to shift his focus back to flying carving appliances. Flying carved electrical appliances at this time facing many problems: