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虽然空调器生产能力严重过剩已成定局,但作为目前我国家电领域为数不多的朝阳产业,空调项目仍被众多中外投资者看好。究其原因,每年近千万台的销量、300多亿销售额的市场,是人人都觊觎的一块大蛋糕。 一、空调领域流通形式的演变 纵观近十年来的空调市场,在厂商合作、流通渠道分销网络建设过程中,出现过几种具有代表性的模式,这些模式在特定的时期都发挥了重要的作用: 1、绝对大户模式:供应厂商只发展全国、全省或地区性有资金实力的大户,不与中小规模的流通企业发生直接业务往来。这种模
Although the excess capacity of air conditioners is a foregone conclusion, as one of the few sunrise industries in the field of home appliances in China, air-conditioning projects are still favored by many Chinese and foreign investors. The reason, nearly 10 million units each year sales, more than 300 billion sales of the market, everyone is shy a big cake. First, the evolution of the circulation form of air-conditioning field Throughout the past ten years of air-conditioning market, manufacturers in the distribution channels distribution network construction process, there have been several representative models, these models have played a significant period of time The role of: 1, the absolute large-scale model: suppliers only to develop the country, the province or regional financial strength of large, not with small and medium-sized distribution business direct business dealings. This model