论文部分内容阅读
针对目前内江大千文化品牌视觉形象设计忽略之现象,文章深入分析了造成这一现象的本质原因。在此基础上,重点阐述了何为大千品牌视觉形象的的“道”和“器”设计,并提出了在现代城市建设过程中,为了更好的促进大千品牌的发展,增强内江城市的辨识度,必须将“道器”完美结合起来的品牌视觉形象设计思路和方法。
In view of the phenomenon that the visual image design of Neijiang Daqian Culture Brand is neglected, the article analyzes in depth the essential causes of this phenomenon. On the basis of this, this paper mainly elaborates on the design of “Dao ” and “Appliance ” which is the visual image of Daqian brand and puts forward that in the process of modern city construction, in order to promote the development of Daqian brand better, Neijiang city identification, must be “Taoist ” the perfect combination of brand visual image design ideas and methods.