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给定战略导向下的企业选择什么样的创新类型关系到企业的成长与创新绩效的提升。基于434家中国企业的调查数据,首先对动态能力与创新类型的关联进行分析,继而探讨了战略导向对企业动态能力与创新类型之间关系的调节作用。结果表明:(1)捕获能力的增强使企业倾向于选择技术型创新或者联合型创新;感知能力和变换能力的提升使企业倾向于选择联合型创新。(2)市场导向不仅正向调节感知能力与市场型创新的关系,也正向调节捕获能力与联合型创新的关系;企业家导向正向调节感知能力与联合型创新的关系。提供了战略导向对创新类型选择的影响机制,也为企业从自身动态能力出发,结合战略导向优化创新类型提供参考。
Given a strategic orientation of the enterprises choose what kind of innovation related to the growth of enterprises and innovation performance improvement. Based on the survey data of 434 Chinese enterprises, this paper first analyzes the relationship between dynamic capabilities and innovation types, and then discusses the regulatory role of strategic guidance on the relationship between dynamic capabilities and types of innovation. The results show that: (1) The enhancement of capture ability makes enterprises prefer to choose technology-based innovation or joint-type innovation; and the improvement of perception ability and transformation ability make enterprises tend to choose joint-type innovation. (2) Market orientation not only positively regulates the relationship between perceived ability and market-based innovation, but also positively regulates the relationship between capture ability and joint innovation; and entrepreneurial orientation positively regulates the relationship between perceptive ability and joint innovation. It also provides a mechanism for the influence of strategic orientation on the selection of innovative types. It also provides a reference for enterprises to optimize their types of innovation based on their own dynamic capabilities and strategic orientation.