某亏损企业为扭转颓势,积极筹划转产磁化水杯,理由是这种产品眼下销路看好。笔者闻之,不禁为其捏把汗。 诚然,“跟着市场走”较之只问生产、不问销路的状况,无疑是个进步。不过市场如同大魔方,千变万化瞬息间。今天走俏的商品,明天可能成为滞销货。若盲目的一味“跟”,岂不使企业陷入新的困境?这不是危言耸听,君不见,曾几何时,风靡全国的呼啦圈热陡然变冷,使不少“跟着市场走”的呼啦圈生产厂家防不胜防,产 A loss-making company to reverse the trend, and actively plan to change the magnetic water Cup, the reason is that this product is now optimistic about the market. I smell it, can not help but pinch sweat. It is true that “walking with the market” is undoubtedly an improvement over merely asking production and asking questions. However, the market is like a big Rubik’s Cube. Today’s popular products may become unsalable tomorrow. If you blindly blindly “keep up” with you, you don’t make your company fall into a new predicament. This is not an alarmist, you never see it. Once upon a time, the hula hoop that swept the country suddenly became cold, making many hula hoops manufacturers “following the market” unable to prevent them. ,Production