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所谓批评报道,即对社会不良现象作事实陈述和说理评析的报道。批评报道是新闻宣传的一种有效形式。从内容上看,它揭露和批评社会生活中的一些不良现象,从而发挥新闻报道参与舆论监督的社会职能。批评报道自它登台之初,即以其独特的魅力赢得了受众的青睐,个中意味不仅反映了批评报道本身所具备的“光环效应”,更深刻的含义是它为受众敞开了社会民意的表达通道。如果把批评报道放在现代传播学更为广阔的视野内理解,那么它的社会导向功能就会呈现另一番新意。
The so-called criticism of reports, that is, the facts of the social phenomenon of non-performing statements and reasoning report. Criticism is an effective form of news propaganda. From the content point of view, it exposes and criticizes some undesirable phenomena in social life, so as to give full play to the social functions of news reports in the supervision of public opinion. Critics report that since its inception, that is, with its unique charm has won the audience’s favor, one means not only reflects the critics have their own “halo effect”, the more profound meaning is that it opened up the public opinion for the audience Expression channel. If we put critical reports in a broader perspective of modern communication science, then its social orientation will show something new.