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在经济全球化和商品市场高度国际化的今天,广告作为信息载体已渗透到社会生活的各个领域,成为现代生活不可或缺的一部分。巨大的历史机遇和发展空间,在促使广告业飞速发展的同时,也对高端广告人才提出了新的要求。近日,全球最大广告传播集团WPP集团首席执行官马丁·索里尔爵士,来到上海工艺美术职业学院WPP学院(由工艺美院与WPP集团于2011年合作举办),与广大师生就广告业发展前景进行了交流。作为上海市市长国际企业家咨询会议主席,马丁爵士带来了他对于广告业的一些思考——
Nowadays, with the globalization of economy and the highly internationalization of the commodity market, advertising as an information carrier has permeated every area of social life and becomes an indispensable part of modern life. Huge historical opportunities and space for development, to promote the rapid development of the advertising industry, but also for high-end advertising talent put forward new requirements. Recently, Sir Martin Solier, Chief Executive Officer of WPP Group, the world’s largest advertising and communication group, came to WPP Academy of Shanghai Polytechnic Vocational College (organized by the Academy of Fine Arts and the WPP Group in 2011) Development prospects for the exchange. As Chairman of Shanghai Mayor International Entrepreneurs Advisory Council, Sir Martin brought his thinking on the advertising industry -