指出高校图书馆微博存在定位不明确、内容主题混乱、实质内容缺乏等问题,若要从根本上解决上述问题,需确保高校图书馆微博具备信息服务、自我宣传、相互学习、建立联系四项基本功能。最后,对如何更好地发挥微博的各项功能提出自己的见解。 It points out that there are some problems such as the unclear positioning of the microblogging of the university library, the chaotic content, the lack of the essence of the content. To fundamentally solve the above problems, it is necessary to ensure that the microblogging of the university library possesses the information service, self-propaganda and mutual learning, Basic functions. Finally, I put forward my own opinions on how to give full play to the various functions of Weibo.