与跨国公司耗时巨大的市场调研相比,中国企业更多依靠的是对市场敏锐的洞察力来获悉市场的真相、捕捉市场的机会。人人都在高喊市调的重要性,然而,企业决策失误的现象仍然比比皆是。这固然是市场竞争的必然,但市调的真实作用一定是其中的关键因素。笔者的一段亲身经历就是明证。 Compared with the time-consuming market research conducted by MNCs, Chinese enterprises rely more on keen insight into the market to learn the truth of the market and capture market opportunities. Everyone is shouting the importance of market regulation, however, the phenomenon of corporate decision-making mistakes are still abound. Although this is inevitable in the market competition, the true role of the market transfer must be the key factor among them. The author’s personal experience is proof.