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从营销观念、营销战略、营销策略等五个方面提出了动态环境下企业的营销思维转变,在此基础上,总结了动态环境下的营销重点。
From the marketing concept, marketing strategy, marketing strategy and other five aspects of the business environment under the dynamic marketing thinking changes, on this basis, summarizes the dynamic environment of the marketing focus.