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与低成本运营不同,关注消费者体验是走向价值链高端的必由之路。周末去香港,每次路过一家名牌店,总是可以看到一条长队排在店门外。但是店里的顾客数量并不多,为什么不可以多放一些顾客进去呢?这个问题显得有些愚蠢,当然是商店要营造一种高贵的感觉!为什么需要给顾客营造一种高贵的感觉呢?当然是因为这里卖的是高贵的产品!那
Unlike low-cost operations, focusing on the consumer experience is the only way toward the high end of the value chain. Weekend to Hong Kong, each passing a brand-name shop, you can always see a long queue outside the shop. But the number of customers in the shop is not large, why not put more customers into it? This issue is a bit stupid, of course, the store to create a noble feeling! Why do you need to create a noble feeling for customers? Of course Because here is the sale of noble products!