随着社会经济的不断发展,电视媒体在新时代环境下所面临的竞争是激烈的。电视媒体要在市场竞争中占据有利地位,就必须改变传统的经营策略,可对电视节目塑造品牌形象,才能促使其走上可持续发展的道路,才能更好的满足观众需求。本文就主要围绕电视节目品牌塑造的具体策略来展开分析探究。 With the continuous development of society and economy, the competition the television media faces in the new era environment is fierce. To occupy a favorable position in the market competition, the TV media must change the traditional business strategy and shape the brand image of the television program so as to enable it to embark on the path of sustainable development so as to better meet the needs of the audience. This article mainly focuses on the specific strategies of TV program brand to analyze.