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本文从画报的发展历程概述它的历史责任。画报是集新闻报道、宣传观念、艺术审美为一体的传播媒介。画报从诞生起直至现在就负有重要的责任,记载重要的典型事件,反映重大的社会变动,宣传社会的主流意识,体现普遍的思想观念,给予形象的传播艺术,提供读者以审美愉悦。画报如今受到以往传播媒介特别是网络、移动通信等新媒介的严峻挑战,但它并不能只是消极应对,它还是应该有所作为的,它可以与以往媒介携手合作,也可以与新媒介密切协作(因为新媒介具有视听交互等特性),并从合作或协作中争取双赢。它应该而且完全能够采取突出优势、重要报道、集中宣传、艺术审美等跟进措施,甚而至于在体制和运作机制上也要能够与时俱进。
This article summarizes its historical responsibility from the development of Pictorial. Pictorial is a news media, propaganda concept, artistic aesthetic as one of the media. Pictorials bear an important responsibility from birth to the present day. They record important typical events, reflect major social changes, advocate the mainstream awareness of the society, embody popular ideas and concepts, give images of the art of communication, and provide readers with aesthetic pleasure. Pictorial now poses a serious challenge to new media such as the Internet and mobile communications in the past, but it can not just deal with it negatively. It should still do something that can work in conjunction with past media and work closely with new media (Because of the new media with audio-visual interaction and other characteristics), and from cooperation or collaboration for a win-win situation. It should and can fully adopt the follow-up measures such as prominent advantages, important coverage, centralized propaganda, aesthetic appreciation of the arts, and even its institutional and operational mechanisms as well as keeping pace with the times.