随着社会主义市场经济体制的逐步建立和完善，新产品的开发越来越成为企业赖以生存、发展和占领市场的关键。现代市场营销观念要求企业必须重视顾客的需求，把了解顾客的需要、欲望和行为作为新产品开发的起点，发展能满足顾客需要的产品和服务。在现代科学技术迅猛发展，产品 With the gradual establishment and improvement of the socialist market economic system, the development of new products has increasingly become the key to the survival, development and occupation of the market. The concept of modern marketing requires that enterprises must pay attention to the needs of customers, understand the needs, desires and behaviors of customers as the starting point of new product development and develop products and services that meet the needs of customers. In the rapid development of modern science and technology, products