欧盟、美国与中国在纺织品贸易上的争端,使中国纺织品出口贸易进入了不确定甚至是危机四伏的“后配额时代”。在新的市场规则和环境下,化解中国纺织品在欧盟和美国市场中的困境,从国际贸易走向国际市场营销是一种可以选择的新思路。但如何推进和实施这一战略转移,必须冷静分析。一、中国纺织品国际贸易产生的负市场效应 The dispute over trade in textiles between the EU, the United States and China has made China’s textile export trade enter a “post-quota era” with uncertainties and even crises. Under the new rules and environment of the market, it is an alternative way to resolve the predicament of Chinese textile products in the EU and the U.S. market from international trade to international marketing. But how to promote and implement this strategic shift must be calmly analyzed. First, the negative market effect of China’s international trade in textiles