论文部分内容阅读
电视节目模式引进可以带来风险降低效应、市场开拓效应和平台效应以促进电视节目出口,而“本地市场效应”、“文化折扣”或“节目进口壁垒”为上述机制的实现提供有利条件。中国就是具备这些有利条件的国家,因此,通过引进节目模式和本土化内容制作,中国电视节目出口可以实现跨越式发展。本文在对上述理论机理进行论证的基础上,运用2006—2015年间中国大陆综艺节目出口新加坡的实证分析对其进行验证,表明模式的引进加上本地市场效应使中国大陆综艺节目迅速取代台湾地区,在新加坡进口综艺节目中居主要地位。
The introduction of TV program models can bring about the effects of risk reduction, market development and platform to promote the export of television programs, while the “local market effect”, “cultural discount” or “program import barriers” Achieve the provision of favorable conditions. China is a country with these favorable conditions. Therefore, the export of Chinese TV programs can be leapfrogged through the introduction of programming models and localized content production. Based on the demonstration of the above theoretical mechanism, this article uses the empirical analysis of Mainland China variety shows exported to Singapore between 2006 and 2015 to prove it. It shows that the mode introduction and the local market effect make China variety show quickly replace Taiwan, Imported variety shows in Singapore in the main position.