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一、技术创新产品的定价影响因素影响产品定价的因素有很多,一般来说,可以分为企业内部因素(企业定价目标、市场策略能力等)和企业外部因素(政府干预、社会经济状况、货币价值、中间商力量、消费者需求、竞争者行为、市场结构等)。影响一般产品定价的因素,也会影响技术创新产品定价。但是由于技术创新产品的特殊性,影响技术创新产品的因素有所不同。
First, the pricing impact of technological innovation products There are many factors affecting product pricing, in general, can be divided into internal factors (business pricing objectives, market strategy capabilities, etc.) and external factors (government intervention, socio-economic conditions, currency Value, broker power, consumer demand, competitor behavior, market structure, etc.). Factors affecting the pricing of generic products also affect the pricing of technically innovative products. However, due to the special nature of technological innovation products, the factors that affect the technological innovation products are different.