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电视节目资源是电视台的核心资产,电视节目的版权价值是该核心资产的最直接体现。然而目前国内外并无公认可行的电视节目版权价值评估方法。上海广播电视台版权资产中心暨上海音像资料馆(以下简称“我馆”)与国内某高校合作,通过协同创新的方式,综合运用经济学领域的用户感知价值方法与结合分析法,创建了电视节目版权价值评估体系,有望解决这一行业性难题。
Television program resources are the core assets of television stations, the value of the copyright of television programs is the most direct embodiment of the core assets. However, there is no universally accepted method for assessing the value of copyright in television programs at home and abroad. Shanghai Broadcasting and Television Copyright Assets Center and Shanghai Audiovisual Information Museum (hereinafter referred to as “My Library”) cooperate with a certain university in China to create an integrated approach using user-perceived value and combination analysis in economics TV program copyright value assessment system, is expected to solve this industry problem.