随着国家经济的发展,人们生活品质的提升,对商品的要求也越来越高,不仅要保证商品质量符合相关规定,还要提高商品包装设计的科学性,这就需要商品包装设计人员可以全面分析消费者的心理需求,并且积极应用中国传统文化,提高商品包装设计质量,增强商品包装的设计效果,为其后续发展奠定坚实基础。 With the development of the national economy, the improvement of people’s quality of life and the demand for the products are also getting higher and higher, not only to ensure the quality of the products comply with relevant regulations, but also to improve the scientificity of the product packaging design, which requires the product packaging designers to A comprehensive analysis of the psychological needs of consumers, and actively apply Chinese traditional culture, improve the quality of product packaging design, enhance the design of product packaging, and lay a solid foundation for its follow-up development.