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综述福建晋江运动鞋制造业的发展现状,指出国际化发展的必然趋势。从理论基础和实践案例两方面,分析并购的方式,对晋江企业实现国际化的可行性,指出要注意的风险。
This paper summarizes the current situation of Fujian Jinjiang sports shoes manufacturing industry and points out the inevitable trend of international development. From the theoretical basis and practical case, this article analyzes the ways of mergers and acquisitions, points out the risks to be paid attention to for the internationalization of Jinjiang enterprises.