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4月24日至25日,在第二届中国媒体经营管理论坛暨国新出版物发行数据调查中心成立一周年纪念仪式上,来自国际期刊联盟和英、法、日等国的媒界代表及全国30多个省的新闻出版局、200余家平面媒体、50余家新媒体及大中型广告公司的代表济济一堂,共同探讨传统媒体与新媒体的合作问题。论坛嘉宾从各自不同的角度出发,阐述了“合作”对于传统媒体和新媒体的重要性。一方面,传统媒体拥有巨大的内容及品牌优势,亟需进行数字化转型以实现信息的多次利用和增值,并通过对数据的分析来改善内容、扩大发行;另一方面,新媒体拥有的渠道优势必须通过有价值的内容体现出来。总之,所有的媒体都要采用新技术实现内容、传播模式和价值模式的调整和创新,从而满足新的传播技术条件下受众的需求。
From April 24 to April 25, at the ceremony of the first anniversary of the founding of the 2nd China Media Management Forum and the State-owned Publishing Publication Data Investigation Center, media representatives from the International Periodical Union and Britain, France and Japan, Press and Publication Bureau of more than 30 provinces, more than 200 print media, more than 50 new media and large and medium-sized advertising companies gathered together to discuss the cooperation between traditional media and new media. Forum guests from their different perspectives, elaborated on the “cooperation” for the traditional media and the importance of new media. On the one hand, traditional media possesses huge content and brand advantages, and digital transformation is urgently needed to realize the multiple use and value-added of information. Through the analysis of data, content is improved and distribution is promoted. On the other hand, channels owned by new media The advantage must be reflected through valuable content. In short, all media should adopt new technologies to adjust and innovate the content, modes of communication and value models in order to meet the needs of the audience under the new conditions of communication technologies.