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根据调查数据显示,2016年双11天猫总成交额912.17亿元,其中移动端成交占比68.67%,专家预计2018年移动端交易额在网络零售市场中占比将超过75%,由此可见,移动电子商务已成为电子商务的主力军。本文主要研究“大光”一擦净产品借助移动电子商务平台方便、快捷、潜在客户巨大的优势让其迅速被消费者熟识接受,并在此基础上建立“大光”一擦净产品的移动电子商务数据库。
According to the survey data, the total turnover of double-breed 11-day cats in 2016 was 91.217 billion yuan, of which 68.67% was accounted for by mobile terminals. Experts predict that by 2018, mobile transactions will account for more than 75% of the online retail market, which shows that , Mobile e-commerce has become the main force of e-commerce. In this paper, the main research “a light ” a wipe with the convenience of mobile e-commerce platform, fast, great potential customers so that it quickly accepted by consumers familiar with, and on this basis to establish Net product mobile e-commerce database.