随着网络的发展,传媒渗透到社会的每一个层面和角落,同时在思想教育中发挥着越来越重要的作用。但网络是把双刃剑,作为思想传播的有效途径,网络在改变人们世界观的过程中,既有提高人们思想素养的一面,又存在污染受众精神世界的问题。如何有效地加以改善,提升网络时代传媒在思政教育中的正向作用成为当前社会急需解决的问题。20世纪以来,随着科技的迅猛发展,大众传媒凭借其前所未有的优势,迅速走入人们的生活。与传统媒体相比,网络时代的大众传媒拥有传播迅速、操作简便、视听兼备、参与性强等诸多优势。它不仅使人们 With the development of the Internet, the media has penetrated every level and corner of society and played an increasingly important role in ideological education. However, the Internet is a double-edged sword as an effective way to disseminate ideas. In the process of changing people’s world outlook, the network not only enhances people’s ideological accomplishment, but also pollutes the world of the audience. How to effectively improve and enhance the positive role of the media in the ideological and political education in the network age has become an issue urgently needed to be solved in the current society. Since the 20th century, with the rapid development of science and technology, the mass media has rapidly entered people’s lives with its unprecedented advantages. Compared with the traditional media, the mass media in the Internet era possesses many advantages such as rapid dissemination, simple operation, adequate audiovisual and participation and strong participation. It not only makes people