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社会化网络时代舆情变动的基本机制是匿名对证制,具有惩恶扬善的方向性和穷究不舍的记忆性。舆情管理的根本目的应该是解决矛盾而不是掩盖矛盾,只有以网络调解员机制取代网络评论员机制,才能从根本上保证党和人民利益的高度一致。社会化网络时代解决矛盾问题的关键在于正确地识别利益分配中的不当谋利,并按科学方法实施舆情管理。网络实名制和过度的网络舆论管制都是不符合社会化网络时代舆情变动规律的做法。
The basic mechanism of public opinion change in the era of social network is anonymous certification system, with the direction of punishing evil and improving the memory of the poor. The fundamental purpose of public opinion management should be to resolve contradictions rather than cover up contradictions. Only by replacing the network commentator mechanism with a network mediator mechanism can the fundamental interests of the party and the people be highly consistent. The key to resolving the contradictions in the era of social networks lies in correctly identifying improper profits in the distribution of profits and implementing public opinion management according to scientific methods. Network real-name system and excessive network of public opinion regulation are not in line with the law of social network changes in public opinion practices.