拿到这个选题时,我想的是WHY,为什么品牌需要年轻化?是不是对于年轻人的产品才要年轻化?或者年轻人常用的品牌就是年轻化的品牌。如永葆青春是女人们的永恒话题,是因为这是一个难于追逐的梦想。人的年轻可以定义为内心年轻,按这个逻辑来说,品牌的年轻化分成两个类别:一种是老品牌焕新或是保持新鲜; When I got this topic, I think WHY, why do brands need to be young? Are they young to young products? Or young people commonly used brand is a younger brand. Such as eternal youth is the eternal topic of women, because it is a difficult dream to pursue. Young people can be defined as young, according to this logic, the brand rejuvenation is divided into two categories: one is the old brand new or keep fresh;